03 · Retail chains

For teams running omnichannel

The website, the app, the in-store screens and the catalogue all need to look like the same brand, shot on the same day.

retail chains

Before

What usually goes wrong

The website, app, in-store screens and catalogue all get shot on different days with different crews.
A new campaign rolls out on the site weeks before the in-store visuals catch up, so nothing matches.
Every region wants its own model or setting, and each one becomes a separate production.
Updating one channel means someone has to remember to update all the others too.

After

One shoot, one locked look, deployed across web, app, in-store screens and print at the same time.
Campaigns launch everywhere on the same day, not staggered by channel.
Region-specific versions are a swap, not a separate shoot.
One source set updates every channel automatically, nothing falls out of sync.

1 shoot

Powers every channel at once

Same day

Launch across web, app and in-store

N regions

From one locked brand look

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