We only do catalogue photography.

Curatto started inside a product supply chain, not a research lab. We watched brands miss a drop because a shoot slipped by a week, and watched good product sell badly because the only image available was a hanger shot under warehouse light. General image models are extraordinary at making pictures, but indifferent to whether the picture is true — and in catalogue work that difference is the entire job.

So we built for the narrow problem instead of the broad one. The fidelity checks, the locked models, the marketplace presets, the refusal to touch anything outside product photography — all of it comes from that feedback loop with people who sell products for a living. We're a small, focused team working with brands from single-founder labels to listed retail groups.